Our Values
Our Ethics Policy
What we promise, and what holds us to it.
The short version
Our promise
We will always give you honest advice, recommend the cheapest solution that actually works, and never pressure you into buying something you don't need. If we can't fix it, you won't pay full price. That's not a marketing line. It's how we operate.
Honest advice
No upselling, no hard sell
- We recommend the cheapest solution that works
If a free tool does the job, we'll tell you about it, even if it means we earn less from the session.
- We never create unnecessary work
We won't "find" problems that don't exist. If your device is fine, we'll say so.
- We're transparent about what we can and can't do
If a problem is beyond our expertise, we'll tell you and recommend someone who can help.
- No fix, no full charge
If we can't resolve your issue, you won't pay full price. We won't charge you for failing.
How we use AI
AI transparency
We use AI tools in our work, and we're upfront about it. Here's how:
- Administrative efficiency
We use AI to help with scheduling, email management and internal workflows, so we can spend more time helping you.
- Research and troubleshooting
AI helps us research technical issues faster. We always verify AI-generated information before acting on it.
- Content creation
Some content on this website has been drafted with AI assistance. Every word is reviewed, edited and approved by a human.
- We never use AI as a substitute for human judgement
AI doesn't make decisions about your device, your data or your session. A real person does.
- Your data is never fed to AI models
We do not input your personal information, device data or session details into third-party AI systems.
Your information
Data ethics
We handle your data with the same care we'd want for our own. Our approach goes beyond legal compliance:
- Minimal collection
We only collect the information we actually need to help you.
- No selling or sharing
Your data is never sold to third parties. Ever.
- Transparent storage
We tell you what we keep and why. Our full privacy policy is at /privacy-policy.
- Right to deletion
Ask us to delete your data and we will. Promptly and completely.
Everyone welcome
Accessibility and inclusion
- Concessions available
We offer reduced rates for people on low incomes, benefits or pensions. No proof required. We trust you.
- Patience is our default
We never rush, never condescend, and never make anyone feel stupid for not knowing something.
- No one turned away for lack of knowledge
There is no "too basic" question. That's not a slogan. It's a rule.
- Accessible services
Home visits, remote sessions, flexible scheduling. We come to you, not the other way around.
Repair before replace
Environmental responsibility
The tech industry pushes you to buy new. We push back.
- Repair before replace
We'll always try to fix what you have before recommending something new. A slow laptop usually needs a clean-up, not a replacement.
- Second life with Linux
An old laptop that struggles with Windows often runs beautifully on Linux. We install it, set it up, and teach you how to use the open source software that comes with it. Clearly. Years more life from a device you already own. <a href="/services/device-upcycle" class="underline">See our Device Upcycle service →</a>
- Extend device lifespan
We help you get more years from your devices through proper maintenance, software updates and sensible upgrades.
- Responsible recycling advice
When a device truly is beyond help, we'll point you to local recycling options. Not the bin.
- Repair Cafe support
We actively support the Repair Cafe movement in the Calder Valley. Free community events that keep devices out of landfill.
Values you can trust
Our CIC status means these aren't just words. They're legally binding commitments to our community.